Orison S. Marden
SELLING THINGS
BY
ORISON SWETT MARDEN
AUTHOR OF “PUSHING TO THE FRONT,” “PEACE, POWER ANDPLENTY,” “THE VICTORIOUS ATTITUDE,” ETC.
WITH THE ASSISTANCE OF
JOSEPH F. MacGRAIL
INSTRUCTOR IN SALESMANSHIP AND EFFICIENCY FOR MANYLARGE SALES AND INDUSTRIAL ORGANIZATIONS
NEW YORK
THOMAS Y. CROWELL COMPANY
PUBLISHERS
Copyright, 1916,
By THOMAS Y. CROWELL COMPANY
Thirteenth Thousand
TO MY FRIEND
CHARLES M. SCHWAB
THE MASTER EXECUTIVE, PRODUCER, SALESMAN.
CONTENTS
| CHAPTER | PAGE | |
| I | The Man Who Can Sell Things | 1 |
| II | Training the Salesman | 6 |
| III | The Most Important Subjects of Study | 14 |
| IV | Making a Favorable Impression | 19 |
| V | The Selling Talk or “Presentation” | 28 |
| VI | The Approach and Expression | 33 |
| VII | The Ability to Talk Well | 37 |
| VIII | How to Get Attention | 42 |
| IX | Tact as a Friend-Winner and Business-Getter | 47 |
| X | Sizing Up the Prospect | 62 |
| XI | How Suggestion Helps in Selling | 71 |
| XII | The Force of Cheerful Expectancy | 79 |
| XIII | The Gentle Art of Persuasion | 86 |
| XIV | Helping the Customer to Buy | ... BU KİTABI OKUMAK İÇİN ÜYE OLUN VEYA GİRİŞ YAPIN!Sitemize Üyelik ÜCRETSİZDİR! |